Fortnite and Nike
Nike announced a partnership with Epic Games operating the popular online game Fortnite on the Ethereum blockchain. As part of the Airphoria project, they are offering merch that consumers can buy either in the real or digital world. In-game, it's possible to buy Nike Air Max-themed skins, and in real life, it's clothing styled from the Fortnite game itself. The project also includes a new map called Airphoria, which is created in the spirit of this collaboration.
Nike's stock performance over the past five years. (Source: Google)*
The path to sustainability
Nike has taken steps to eliminate the use of wool, which has been linked to the inhumane treatment of animals. A cotton extraction process called mulesing causes young lambs pain when strips of skin are removed. Global animal welfare organisation Four Paws has announced Nike's decision to embrace responsibility and commit to the certified Responsible Wool Standard (RWS) across its product range. More than 80,000 sports enthusiasts have joined the call for Nike to follow in the footsteps of brands such as Adidas and Puma, which have previously embraced certified wool.
Conclusion
Even though Nike did not have a significant performance in their stock value this year, according to their actions, they are trying to ensure steady growth in both the digital world and in the sustainability of their resources.* In its history, the company has seen many significant milestones and has proven to be a brand with a large fan base that has been able to sustain it through tough times.
* Past performance is no guarantee of future results
